Torchlight Festival 2022
The Camping & Caravanning Club
The Brief
Following our brand activation work with The Camping & Caravanning Club in 2018 in which we brought to life the unique heritage of their brand for family audiences at summer festivals, we were asked whether we might like to be involved in the resurrection of the Club’s Torchlight Festival – specifically to stage a takeover of the childrens’ tipi on the festival’s busy Saturday.
What We Did
Our approach was to remain true to the original festival by creating lantern light at dusk with families. The tipi was fantastic for drop-in lantern decorating workshops during the day and then we used the nearby woodland to take audiences on a Rusticus Lantern Adventure away from the hustle and bustle of the main festival arena. Audiences brought their lanterns on an atmospheric adventure in which they met a variety of dusk-dwellers and found out what makes dusk such a magical time of day
The Result
Our jolly foresters were inundated with enthusiastic families and we were invited back to Torchlight 2023 – this time to animate the childrens’ tipi across all three days of the festival with a range of activities!
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“The weekend was a huge success with incredible feedback from The Camping & Caravanning Club, and its entertainers. We really couldn’t have asked for more and it’s all thanks to you!!”
Want this for your event?
If you would like us to deliver this sort of performance at your venue, get in touch.