Halloween Illuminated Trail

Culture Creative/ Blenheim Palace 2021

The Brief

Following the success of our Surprise Encounters with Father Christmas, we were asked whether we could animate a brand new visitor experience at Blenheim Palace – an outdoor trail illuminated by lantern, fire and art installation.

What We Did

We created three key interactions on the trail with bespoke characters – Witchfinder, Troll and Witch – and we created a narrative arc to the interactions. Remaining responsive both to the flow of audience across the evening as well as the preferences for level of interaction from the audience, we identified opportunities for quality engagement which would appeal to young and old alike. The team was carefully managed to ensure consistency of experience for audiences both across the evening and across the run.

The Result

We successfully animated the trail for audiences across nine days of delivery in the October half term – with excellent feedback both from client and from audiences – creating a buzz around this new event for the Blenheim audiences.