The Three V’s !

Driffield Town Council 2021

The Brief

Claire at Driffield Town Council got in touch with something a little bit different for us – could we move from the woods into an urban setting – and help promote the town centre. Specifically, could we animate the launch of the Driffield Loyalty Card – a new scheme designed to reinvigorate the high street following the covid-19 pandemic.

What We Did

We took as our inspiration the nostalgia surrounding high street shopping which had come to the fore during lockdown. We had found ourselves shopping in a different way again – remaining loyal to traders who had flexed their offer to keep us fed – and once more the butchers shop had a queue which extended down the pavement. Shopping was once more a social event as it was in the time of rationing.  We created The Three V’s – Vera, Violet & Vi complete in housecoats, headscarves and bicycle baskets who mingled with Saturday shoppers, encouraging chat amongst young and old alike, whilst also distributing loyalty cards and explaining the scheme.

The Result

The event contributed to a hugely successful launch of the loyalty scheme and created a vibrant atmosphere on the high street – bringing it alive with colour and fun.