The Tramway Trail


The Woodland Trust 2020


The Brief

Our friends at the Smithills Estate were launching a new walking trail on the estate in Winter 2020 – could we add value to the experience to encourage usage from families?


What We Did

We used our experience of working digitally with the Love Exploring App, to create video clips and a simple spotting activity to tie into on site markers and utilised QR droid technology in order to create trail which featured a wildlife-themed birthday party. The animal characters were drawn from the Woodland Trust’s wildlife reports in order to draw audiences’ attention to the local flora and fauna.


The Result

The trail was created was delivered on time and on budget, despite lockdown conditions and was successfully launched in early 2021.

Tramway Trail by Rusticus

“Thank you so so much for the QR video, it’s really great!”

Roberta, The Woodland Trust

Want this for your event?


If you would like us to deliver this sort of performance at your venue, get in touch.


01377 241498