Great Yorkshire Show!

RDI Associates / Yorkshire Agricultural Society 2022

The Brief

We were recommended to RDI by our friends at The Woodland Trust – who are part of the fantastic group of exhibitors in the Forestry Zone at The Great Yorkshire Show. RDI were interested to know how we might generate more interest for the zone in a highly competitive environment whilst promoting the aims of the exhibitors and fitting in to existing plans.

What We Did

It was a hot July and we were delighted to hear that the Forestry Zone boasts a shady woodland walk. It seemed appropriate to entice visitors off the path to take some time away from the hustle and bustle of the show and to experience the restorative power of the woodland. With this decision made, we adapted our Rusticus Adventure: Journey Into the Undergrowth both to suit the space available and to include other exhibitors at key points in the narrative. We supported the shows on walkabout in character in the main festival site generating interest in the forestry zone.

The Result

Ove the our days of the show, the team successfully enticed lots of families into the woodland for the performances who engaged with the zone, it’s aims and exhibitors and helped generate a fun buzz about this part of the festival.